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20 Common Social Media Terms Explained
The first time I heard social media professionals conversing during my first internship, I felt like I had accidentally stepped aboard the Starship Enterprise—social media jargon can sound a lot like...
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7 Things I Learned During My First Year on Twitter
A few days ago, I had my very first Twitter birthday—I started using Twitter on January 2, 2011 on a whim. 441 tweets and one year later, I’ve learned a lot from the platform. When I mention Twitter to...
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10 Reasons Why Social Media is Like a Crazy Girlfriend
A disturbing stare, frightening smile, and terrifying lyrics—meet the Overly Attached Girlfriend. For the last month she has been making waves online, going viral with creepy parodies of Justin...
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Social Media Night with the @Royals
I’ve had a passion for social media and sports for as long as I can remember. So when I heard the Kansas City Royals were having a Social Media Night on August 1, I knew I had to be there. Professional...
View ArticleWhat is a Social Media Coordinator?
When I tell my friends and family that I’m a social media coordinator for a digital marketing agency, I usually get one of the following responses: “You make a living doing that?” “Oh, you just play on...
View ArticleSocial Platform Changes: A Barometer for What’s to Come
This post highlights relevant social platform changes to help prepare marketers for what’s to come in 2016, with a focus on pharma. Following are some key trends that have impacted and will continue to...
View ArticleWhat Social Platform Updates Mean For Pharma Marketers in 2017
Many social networks overhauled their platforms in the last year. Here are the most important changes and how they impact the social landscape for pharma marketers. The post What Social Platform...
View ArticleTwitter’s New Character Limit Means More Freedom for Pharma Marketers
Twitter's famous 140-character limit is no more. The new 280-character tweets will significantly change the way users and marketers will engage on Twitter. This post highlights some of the benefits and...
View ArticleSocial Trends Pharma Marketers Should Know for 2018
2017 sure kept things interesting. In the fast-changing world of social, each platform has had dozens of updates over the past year. Just like last year, I'm here to review the most important social...
View ArticleAndrew’s “Keys to Success for Highly Regulated Industries”: The Highlights
I had the opportunity to speak to SMCKC at the March 2019 breakfast. My presentation, "Keys to Success for Highly Regulated Industries," provided an overview of highly regulated industries, social...
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